Jersey Shore’s Nicole “Snooki” Polizzi, the world’s hottest – and tannest – reality TV star, and Supre Tan’s CEO Bruce West, the indoor tanning industry leader from the shores of Texas, recently announced their premium indoor tanning salon product collection from the Snooki Beauty Care division of the Snooki brand.
This announcement followed on the heels of Snooki’s appearance on Anderson Cooper’s daytime talk show on FOX Television, Anderson’s visit to a Manhattan indoor tanning salon and Snooki’s gifting to Anderson a surprise indoor tanning product from her new partner Supre Tan, branded Anderstand by Snooki.
“This is the first time the indoor tanning industry experienced the power of Snooki and her team from Supre,” says West. “This is a business game-changer with Snooki’s unprecedented media and marketing power outdistancing the competition by generating billions of consumer impressions through innovative campaigns and initiatives driving untold massive numbers of new consumers to salons.”
The Initial Snooki & Supre Tan Product Launch
According to Snooki and West, the Snooki/Supre Tan indoor tanning product partnership was introduced in three phases:
First: Three products were part of the initial launch at salons across America.
Second: A comprehensive detail featured issue of Smart Tan, showcasing the products and their trademark Snooki-bling packaging design.
Third: A the rollout was further supported by Snooki’s star-studded appearance at Smart Tan Downtown – the world’s largest indoor tanning show and conference – at the Nashville Convention Center with massive local and national media coverage promoting and commemorating Snooki’s surprise participation in the festivities of Smart Tan Downtown.
“It’s my dream come true: my own collection of amazing indoor tanning products with my new friends at Supre Tan,” said Snooki. “The search for the Holy Grail of the deepest, most golden and lasting tan ends with Supre Tan’s partnership with the Snooki Beauty Care division of the Snooki brand. We offer only the best indoor tanning products available anywhere, hands down!”
Keeping a Long Lasting Golden Tan
Snooki has often remarked the question most fans ask her is how she gets and keeps that deep, dark golden tan.
Now, she’ll be able to tell them:
“The Snooki brand products by Supre Tan, of course.”
Snooki and Supre Tan have worked together closely in the early stages of their new partnership to deliver the strongest collaborative result of industry needs coupled with what Snooki wants and what her fans want and love, giving her fans and countless others across all consumer demographics the very best the industry has to offer.
Snooki’s Wild Ride
Snooki stars in Jersey Shore, MTV’s No. 1 most-watched series in its history and America’s No. 1 most-watched cable series, outdistancing the viewership of all other leading cable series, such as Keeping Up with the Kardashians. Jersey Shore’s season four debut episode reached nearly 9 million viewers.
Snooki’s a Rolling Stone magazine cover girl, and she’s appeared on leading TV talk shows more than 50 times.
Snooki has just reached the milestone of millions of Twitter followers making her far and away the most tweeted star of Jersey Shore, and among the most tweeted stars in the world. Nicole’s love of tanning is huge online. Her millions of ardent fans closely follow her choice of tanning products.
The Snooki Beauty division of her brand features Snooki fragrance launched from Aladdin Fragrance, and Snooki indoor tanning products that launched at salons everywhere with Supre Tan, leveraging the Snooki Beauty Care division with more beauty categories to be announced in the future.